September 5th, 2009
Company Blogging Do?s & Don?ts
A company blog is a big part of
setting up an SEO campaign for a company. A company blog is a crucial building
block for companies who want to build traffic for their website and expose
their brand online. In my opinion, a company deciding to have a blog is like
rolling over and offering their vulnerable underbelly to their consumers. It’s
a chance for companies to loosen their neckties and show their personal side in
a professional atmosphere. That can either work for you or against you
depending on how you use your blog. It is important to keep in mind these tips
when writing a company blog, to ensure it doesn’t backfire against your company
image.