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Sports fulfill numerous psychological functions and needs.

The love of - nay, addiction to - competitive and solitary sports cuts across all social-economic strata and throughout all the demographics. Whether as a passive consumer (spectator), a fan, or as a participant and practitioner, everyone enjoys one form of sport or another. Wherefrom this universal propensity?

Sports cater to multiple psychological and physiological deep-set needs. In this they are unique: no other activity responds as do sports to so many dimensions of one’s person, both emotional, and physical. But, on a deeper level, sports provide more than instant gratification of primal (or base, depending on one’s point of view) instincts, such as the urge to compete and to dominate.

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By having their own websites, writers are able to expand the reach of the writing by millions every day. Gone are the days when getting published meant struggling to get a book on a store shelf.

There is so much competition in the marketplace for fiction writers and those involved in creative writing - it is not an easy field to break into.

True, there is an insatiable demand for fresh stories, but at the same time, there are a lot of hurdles to be overcome by those who want to meet that demand.

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You’ve read bits and pieces about the psychology of cold calling.

Most of the popular literature on the subject refers to hurdles that callers face, such as call reluctance, what I refer to as “phone fear.”

Rejection is also much discussed.

But one of the key psychological ingredients of successful cold calling is overlooked; what is known as “flow.”

Athletes talk about being “in the zone” when they’re flowing. They feel they can do no wrong. One move effortlessly follows another, leading to inevitable success.

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